We’re really still doing this?
April 1 always seems to begin with social media users reminding everyone that it’s April Fools’ Day.
At this point, do we really need a reminder? Brands and celebrities give it a go every year, often with extremely elaborate posts that fool almost no one.
From truly outlandish ideas, like the French embassy claiming the Louvre Museum would be turned into a Bass Pro, to ones that seem reasonable, like “The Great British Bake Off” adding air-conditioning to its tents, Tuesday has been a day of briefly raised eyebrows followed by a slight nod as you return to scrolling.
Here are some of the posts that stood out from the pack, for better or worse.
Mayonnaise Made of Breast Milk?
Few food items have inspired as much social media discourse as the $19 strawberry — yes, a single strawberry — that Erewhon, a grocery chain in Southern California, imports from Japan. Welch’s, known for its tiny packs of fruit snacks, showed some internet fluency by lampooning that concept with their “$19 Welch’s Fruit Snacks Single Strawberry.” The post, which has been up for a few days, encourages people to “indulge in the ultimate, single-bite experience — because some moments are too precious to share.”
Molly Baz, who had a “provocative” — and earnest — Times Square billboard for a lactation cookie recipe briefly removed last year, took to Instagram on Tuesday morning to post about how she produces so much breast milk that she is rolling out a line of breast milk mayonnaise made with her excess supply. She added that “for obvious reasons this is a limited run — we’ve got about 500 bottles so first come first serve till they’re gone.” Another sign it was fake: Most mayo does not contain milk.