new video loaded: How Colleges Are Turning Athletes Into Influencers
By Sapna Maheshwari, Melanie Bencosme and Laura Salaberry•April 27, 2025
The University of North Carolina at Chapel Hill is known for its sports programs, but now it has something else to offer its athletes: an opportunity to become an influencer. Sapna Maheshwari, a business reporter who covers social media for The New York Times, returned to her alma mater to learn more.
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