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Home @NYTimes

Baffled by the Trump Tariffs, C.E.O.s Lean on the Word ‘Uncertainty’

May 9, 2025
in @NYTimes, Business
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With little ability to see how far the Trump administration is taking its disruptive policies, corporations and investors face higher risks, our columnist says.

Corporate America is stumbling in the dark, and so are investors.

Ford and General Motors executives say they can’t estimate what lies ahead. There’s too much fog even to hazard a guess, so both companies have suspended earnings guidance — signals about future sales and profits — leaving investors to navigate on their own. And the automakers are not the only ones. A broad range of companies, including Delta Air Lines, Southwest Airlines, the footwear company Skechers, UPS and the engine manufacturer Cummins, say they can’t talk confidently about the future.

It’s earnings season again on Wall Street, and it’s a strange one. Typically, publicly traded companies release their recent financial data every three months and then discuss what to expect in the weeks ahead. Not this time.

The backward-looking performance data is available, as usual, but it’s already ancient history. The Trump administration’s on-again, off-again imposition of the steepest tariffs in a century has shifted the outlook for the global economy and for individual businesses so thoroughly that many executives, especially those affected directly by tariffs, can’t project ahead in a meaningful way.

“Given material tariff-related near-term risks and the potential range of outcomes, we are suspending guidance for full year 2025,” Sherry House, Ford’s chief financial officer, said this week.

She enumerated some of the things that Ford doesn’t know: “These near-term risks include, among other things: industrywide supply chain disruption impacting production; future or increased tariffs in the U.S.; changes in the implementation of tariffs, including tariff offsets; retaliatory tariffs and other restrictions by other governments and the potential related market impacts; and finally, policy uncertainties associated with tax and emissions policy.” That’s quite a list, but it’s a realistic one.

No wonder “uncertainty” has become a go-to word for corporate executives. They uttered it in 87 percent of earnings calls this season, compared with 38 percent in the previous three months, according to John Butters, the vice president and senior earnings analyst of FactSet. Executives used “tariffs” in 93 percent of earnings calls. “Recession” came up in 30 percent of these discussions, versus 3 percent in the previous quarter.

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