The German luxury carmaker said its latest compact sedan solves problems that have kept people from buying electric vehicles.
Mercedes-Benz said on Thursday that the latest version of its least expensive sedan would be available first as an all-electric car and then a hybrid. And the company will no longer sell a gasoline-only version of the car.
That’s a big break from how Mercedes and other established carmakers have typically operated. Until recently, most automakers adapted vehicles designed for fossil fuels to be powered by batteries. The Mercedes sedan, the CLA, which the company unveiled in Rome with the rapper will.i.am, is an example of how at least some established carmakers are developing electric cars first, then adapting them for customers that still want a gasoline engine.
The CLA, the first of more than two dozen Mercedes vehicles that will use the same basic technology, is a sign that many global carmakers are placing a priority on electric vehicles even as Republicans in the United States try to roll back Biden-era legislation that was intended to promote battery technology.
Yet, faced with uncertain demand for electric vehicles and unpredictable government policies, Mercedes is tempering its bets by offering hybrids, which pair traditional gasoline engines with relatively small batteries and electric motors.
“If the world is not dominant electric by 2030, we as Mercedes-Benz, as an established manufacturer, we cannot walk away from a significant part of our revenues,” Ola Källenius, the chief executive of Mercedes, said in an interview in Rome. “So indeed, you could call it a hedge.”
Mercedes did not disclose a price for the new CLA, but said it would be affordable for owners of the current version, which starts at $45,000 in the United States. Eventually some of the components from the car will be used in sport utility vehicles and a station wagon.